Vicky Parry
26th Jun 2025
Reading Time: 3 minutes
Labubu is a mischievous, creepy-cute creature created by Hong Kong artist Kasing Lung. It first gained popularity through collaborations with Pop Mart, the Chinese collectibles giant known for blind-box vinyl figures. Labubu made its debut in 2014 as part of Kasing Lung’s “The Monsters” series, and has since grown into one of the most desirable designer toys in Asia and beyond.
Originally adored by art toy collectors in Hong Kong and Taiwan, Labubu went viral globally around 2021, helped by:
- Celebrity fans like BLACKPINK’s Lisa, Rihanna, and Dua Lipa showing off Labubu pieces on social media
- The “blind box” craze — where buyers don’t know which version they’ll get, fuelling hype and FOMO
- A booming resale market, where rare editions (especially “chase” figures and artist collabs) fetch hundreds or even thousands of pounds
- Collaborations with brands like Coca-Cola, Vans, Ultraman, and Sanrio, making Labubu both nostalgic and trendy
Labubu’s eerie grin, spiky ears and expressive eyes strike a rare balance between cute and creepy, making it stand out in a crowded collectibles market. As of 2025, Labubu is considered Pop Mart’s crown jewel, with new series and special drops selling out within minutes — and some “mega” variants reselling for over £100,000.
Are Labubu Toys Collectible?
Yes — and potentially very valuable. Labubu figures are known for their:
- ✨ Rarity: Especially “chase” figures and artist collaborations
- Quality & artistry: Hand-painted details, limited runs, and stylised packaging
- ❌ Counterfeit risk: Cheap knockoffs called “Lafufu” have flooded the market — real ones feature holographic stickers, Pop Mart barcodes, and unique stamps on the base
Labubu toys are often bought in sets or as mystery blind boxes, with collectors paying a premium for rare variants. Resale values can multiply depending on scarcity and condition.
Collectable toys aren’t just cute, they can be lucrative! MoneyMagpie’s Resident Investment Expert, Ruby Layram says, “As with any industry, the price of collectables, like Labubu, is driven by supply and demand. When demand is high and supply is limited, the price could significantly move up! Recently, the resale price of Labubu has risen by up to 741% for rare toys and Southeast Asia sales rose by 478% in 2024. This shows a strong demand for the product, which doesn’t seem to be going anywhere.”
️ Where to Get the Best Deals on Labubu in 2025
1. Official Pop Mart Channels
- Website & app drops, often priced at £20–£30 per blind box
- In-store locations (London, NYC, Shanghai) sometimes offer early or exclusive access
- Tip: Sign up for email alerts to catch limited releases
2. Resellers & Marketplaces
- eBay, StockX, and Amazon often carry blind boxes and individual figures
- Expect a 10–50% markup depending on rarity
3. Specialist Toy Stores
- Look for curated UK-based shops like dreamwearldn.com, Labubu-Resale, and Forbidden Planet
4. International Retailers
- AliExpress, Shopee, and Rakuten Japan often have stock cheaper than UK sites (even after shipping)
- Be cautious of fakes — check seller ratings and product details
Most Sought-After Labubu Figures Right Now
| Product | Avg. Price | Highlights |
|---|---|---|
| Big Into Energy Blind Box | £20.48 | High resale potential (up to £70+), classic series |
| Lemon Tea Figure | £31.50 | Everyday collector item, stable resale value |
| Coca-Cola Collaboration | £42.00 | Branded collab, strong long-term value |
| Have A Seat Plush | £50.00 | Plush format, growing collector interest |
Rare editions, such as the Metallic Labubu, Coca-Cola collabs, and Mega figures, can easily exceed £1,000+–£20,000+ on resale platforms.
How to Track Upcoming Labubu Drops
Securing a limited edition Labubu takes planning. Here’s how:
1. Follow Official Pop Mart Channels
2. Join Online Communities
- Reddit: r/VinylToys and r/PopMartCollectors
- Discord: Join Labubu collector servers for alerts and leaks
3. Use Tracker Tools
- LabubuPrice.com: Monitors eBay/StockX price trends
- TrackLabubu.com: Drop calendars, restock alerts, Chrome extensions
4. Know Your Global Drop Times
- Japan and China often get stock earlier
- Sign up to stores in those regions and use shipping proxies if needed
✅ Labubu Buying Checklist
- ✅ Set a budget: Decide between everyday blind boxes or rare investment pieces
- ✅ Buy authentic: Look for holograms, packaging seals, and Pop Mart stamps
- ✅ Compare global prices: Japan/HK often cheapest
- ✅ Track value: Use LabubuPrice or StockX to monitor trends
- ✅ Store properly: Keep packaging, avoid damage, and display safely
Final Thoughts: Is Labubu Worth It?
If you’re after something that’s part art, part toy, and part treasure hunt, Labubu is absolutely worth collecting. Just be sure to buy from reputable sellers, track upcoming drops, and keep an eye on resale value if you’re hoping to profit. With new series dropping monthly and global demand growing, Labubu is one of 2025’s most exciting (and oddly adorable) investments.