- Key Insight: TruMark Financial Credit Union is using technology to reshape loan balance sheet strategies.
- Expert Quote: Happy Money’s Matt Tomko: “Our participations program helps credit unions strengthen their lending portfolios.”
- Supporting Data: TruMark’s YTD net income $17.1M in 2025; sold $0 in participations from 2020-2025.
Source: Bullets generated by AI with editorial review
Pennsylvania-based
The $3.4 billion-asset credit union announced on Monday that it has onboarded onto Happy Money’s digital platform known as Hive. TruMark plans to use the fintech’s loan participation program.
“Happy Money’s participation program offers a unique opportunity to engage with a network of like-minded institutions and strengthen our financial stability and growth,” said Kelly Botti, CEO of TruMark Financial Credit Union, in a release, adding the partnership will enable the credit union to “diversify its balance sheet” and deploy capital into short-duration, high-return assets.
TruMark Financial did not respond to a request for comment by the time of publication on specifics of its loan strategy or whether the credit union is planning to purchase or sell participations.
According to earnings data filed with the
“The Hive portal has become a valuable tool for our team,” said Steven Olson, TruMark’s chief lending officer, in a release. “It gives us a clear, efficient way to plan, manage and execute our participation activity. Every loan closing is handled in a consistent, digital and timely manner, which helps us maintain confidence and accuracy throughout the process.”
Happy Money’s Hive platform gives participating credit unions access to newly originated loans from Michigan State University Federal Credit Union, according to Happy Money Chief Revenue Officer Matt Tomko. MSU Federal Credit Union is the official partner credit union for the fintech.
“The Hive platform that we’ve devised and they’ve onboarded onto has the ability to facilitate both purchases and sales, so should TruMark want to do that we could facilitate it through our platform,” Tomko told American Banker. “It’s up to the credit union in terms of managing their balance sheet and how they want to diversify their assets. We’ve got the ability to allocate as much as they want with our platform.”
Happy Money launched Hive in late 2024 to help financial institutions optimize their balance sheets while reducing concentration risk, according to an announcement at the time.
“Just like a great team builds depth with top-tier talent, our participations program helps credit unions strengthen their lending portfolios, optimize performance and position themselves for long-term growth,” Tomko said. “Our partnership with TruMark Financial exemplifies how we’re enabling credit unions to grow meaningfully while using lending as a force for good.”